COURSES OF STUDY 

MBA  101:         ORGANIZATIONAL  BEHAVIOUR & MANAGEMENT PROCESS  

UNIT I :-        Evolution of Management Thought :- 
                        The meaning of management ,  levels of management , managerial

processes , skills and roles of a Manager. 

UNIT II :-       Foundations of Organisational Behaviour :-

The nature and determinants of organisational behaviours , contributing disciplines of the O.B. field ,  Models of organisational Behaviour .  

UNIT III :-     Understanding and Managing Individual Behaviour

                        Personality , Work Motivation , Job Satisfaction , Decision Making  Process .

 

UNIT IV :-      Understanding and Managing Group Processes :-

                        Managing group dynamics , communication , leadership . 

UNIT V :-       Understanding and Managing Organisational System :

                        Organisational Structure , Organisational Design , Work Stress . 

SUGGESTED READINGS :-  

1.      Robbins, S.P., Organizational Behaviour , 8^th ed. New Delhi, Prentice Hall of India 1998.

2.      Luthans, F., Organizational Behaviours, 8^th ed. New Yark , McGraw Hill, 1998.

3.      Carrell, M.R. Tennings , D.F. and Heavrin, C. Fundamentals of Organisational Behaviour , Prentice Hall Indternational, Inc. 1997.

4.      Singh , B.P. and Chhabra, T.N. , Organisation Theory and Behaviour , 2^nd ed 1998.

5.      Davis, K. Human Behaviour at work , Tata McGraw Hill

6.      Sekaran Uma , Organizational Behaviour , Tata McGraw Hill , 1997.

MBA 102 : QUANTITATIVE METHODS

 UNIT I  :-                   Measure of central tendencies and dispersions. Elementary Probability Theory. Normal, Binomial  and Poisson Distribution. 

UNIT II  :-                 Elementary  Sampling  Theory , Estimation  Theory,  Hypothesis 
                                   Testing,  Small Sampling Theory . " Students " t distribution and x² Distribution. 

UNIT III :-                Linear Correlation and Regression , Variance Analysis. 

UNIT IV :-                  Analysis of  Time Series , Index numbers , Nonparametric Test .

 

UNIT V  :-                 Optimization techniques . Linear Programming , Integer Programming

SUGGESTED READINGS :

1.      Gupta, SP and Gupta MP. Business Statistics New Delhi; Sultan Chand and Sons, 1997. 

2.      Kazmier , LJ and Pohl, NF, Basic Statistics for Business and Economics .New York, McGraw Hill, 1998. 

3.      Levin Rchard and Rubin Daavid S. Statistics for Management , New Jersey , Prentice Hall, 1995.

4.      Narang, A.S. Linear Programming and Decision Making , New Delhi, Sultan Chand and Sons 1995.   

5.   Ravindran, Philips & Solberg Operations Research 2^nd Edition John Wiley & Sons.

 

MBA - 103 : MANAGERIAL ECONOMICS 

UNIT  I :-       Concepts and techniques , Nature of business decision making, marginal analysis, utility . Consumer behaviour –theory of demand, Indifference curve and revealed  preference , income effect and price effects and demand forecasts. 

UNIT  II :-      Production and Costs- Production functions, Isoquants , Laws of 
                        returns  to scale,  Cost curves, fixed costs, variable costs, Break even 
                        analysis , Firm’s goals – profit  maximization , Sales revenue
                        maximization , Marris Model and Behavioural   Model . 

UNIT III :-     Market Structure – Perfect competition , monopoly , monopolistic 
                       competition ,  oligopoly , Pricing of goods and services . 

UNIT  IV :-     Factors of production , pricing and employment of inputs, labour market , Capital,  Capital budgeting  process, Cash flows and capital rationing. 

UNIT V :-       Recent developments and applications in Indian Industry. Core competencies
   of  firms, centralization and decentralization , role of management,globalization
  and liberalization . 

Suggested Readings: - 

1.                  H.Craig Petersen & W Cris Lewis : Managerial Economics

2.                  Walter Nicholson : Microeconomics & its Applications

3.                  A. Koutsoyiannis  : Modern Microeconomics

4.                  Various Issues of Economic and Political Weekly

5.                  Business Newspapers , Business magazines and Journals .

MBA - 104 : FINANCIAL AND  MANAGEMENT  ACCOUNTING

UNIT  I :-       FUNDAMENTALS OF ACCOUNTING  

·                    Introduction to Financial & Management Accounting.

·                    Accounting Process – An Overview

·                    Books of Original Record

·                    Ledger and Trial Balance

·                    Accounting Concepts

·                    Preparation of Simple Final Accounts

·                    Final Accounts with Adjustments   

UNIT II  :-      FINANCIAL STATEMENTS AND THEIR ANALYSIS 

·                    Understanding Financial Statements

·                    Analysis of Financial Statements( Techniques & Key Ratios)

·                    Fund Flow Statement (simple) 

UNIT III :-     COST CONCEPTS 

·                    Basic Concepts

·                    Classification of Costs

·                    Elements of Cost and Cost Sheet

·                    Ascertainment and Allocation of Cost ( material, Labour & Overheads)

·                    Inventory Valuation 

UNIT IV :-      ACCOUNTING FOR PLANNING & CONTROL 

·                    Budgeting and Budgetary Control

·                    Standard Costing

·                    Variance analysis 

UNIT V  :-      ACCOUNTING FOR DECISION MAKING  

·                    Variable (Managerial ) Costing

·                    Cost Volume Profit Analysis

·                    Relevant Costs for Decision Making 

SUGGESTED READINGS : 

1.         S.N. Maheshwari                     Financial and Management Accounting

                                                            (Sultan Chand & Sons)

2.         Dinesh D.Harsolekar                Financial Accounting for Management

                                                            (Multi-Tech Publishing )

3.         I.M. Pandey                             Essentials of Management Accounting

                                                            (Vikas Publishing House)

4.         Dhameja & Shastry                  Accounting & Finance for Managers

                                                            (A.H. Wheeler)

5.                  M.Y.Khan & P.K. Jain             Management Accounting

(Tata McGraw Hill)

6.                  Bhattacharya & Dearden          Financial Accounting for Management :

            Text & Cases ( Vikas)

7.         Horngreen                                Introduction to Management Accounting,
                                                             (prentice  Hall of India)

MBA-105 : MARKETING MANAGEMENT

UNIT I:-  MARKETING BASICS.

                Marketing and its core concepts; needs, wants, Demands, exchange etc. Marketing management and its tasks in
               different situations, different philosophies of marketing  management; the marketing environment; marketing 
               information system and marketing research.

UNIT II:- MAJOR MARKETING CONCEPTS AND CONSUMER BEHAVIOUR

                Concepts and components of marketing mix; target marketing; market  segmentation; positioning; consumer buying
                behaviour; consumer buying decision process. 

UNIT III:- MANAGING PRODUCTS.

                Basic concepts of a product; Concept of customer delight, Product mix and product  line decisions;  branding and 
  packaging decisions;  new  product development process.

UNIT IV:- PLC AND PRICING

                Product  life  cycle (PLC) and  related strategies;  meaning and significance of price; factors influencing pricing;
  general pricing approaches; pricing practice and strategies. 

UNIT V :-  DISTRIBUTION AND COMMUNICATION

                 Marketing channels and  functions; designing a marketing channel; concepts and elements of promotion mix. Integrated marketing communications organising  and implementing marketing in the organisation. Evaluation and control of marketing efforts.

SUGGESTED READINGS. 

1.      Kotler, P. Marketing Management, analysis, Planning and control.(PHI)

2.      Gandhi, J.C. Marketing : A Managerial Introduction.

3.      Stanton & Fultroll. Fundamentals  Marketing (TMH)

4.      Jha & Singh, Marketing Management in Indian Perspective.

5.      Various Magazines like Business India, Business World, Advertising and Marketing etc.

MBA - 106  : HUMAN RESOURCE MANAGEMENT 

UNIT I :-        FUNDAMENTALS OF HRM

        Concepts and Perspectives on Human Recourse Management; Human Resource Management in Changing
        Environment; Human Resource Management System. 

UNIT II :-       MANPOWER MANAGEMENT

          Corporate objective & human recourse planning; Job analysis and rolled escription; Methods of Manpower
          search; Attracting and Selecting Human  Resources; Induction and Socialization; Manpower Training and
         development. 

UNIT III :-     COMPENSATION MANAGEMENT
                        Job Evaluation and Wage Determination; Salary Structure;  Wage Policies  and Regulations; Performance
                       Appraisal and Potential Evaluation. 

UNIT IV :-     INDUSTRIAL RELATIONS

                       Industrial Relations and Trade unions; Dispute Resolution and Grievance Management; Employee
                       Empowerment. 

UNIT V :-      WELFARE MANAGEMENT

Health and Safety Management; employee assistance programme, Voluntary  welfare schemes and an outline of social security measures etc. 

 

SUGGESTED READINGS  

1.      C.S. Venkata Ratnam et al., Personnel management & Human Resource Management, Tata McGraw Hill, New Delhi. 

2.      Monappa and Sayadain, Personnel Management, Tata McGraw Hill, New Delhi. 

3.      De Cenzo & Robins, Human Resource Management, John Wiley, N.Y. 

4.      Cascio W.F. Managing Human Resources : productivity , quality of work Life Profits.
McGrow Hill New York 1995 

5.      Parikh  U. and Rao T.V. , Designing and Managing Human Resource Management , Wiley New Delhi 1984

 

MBA - 107 : BUSINESS COMMUNICATION 

COURSE OBJECTIVE  

To impart knowledge about communication theory and develop skills in letter writing, report writing and oral presentation . 

UNIT I :-        COMMUNICATION THEORY PART -I

                        Meaning ; Role, functions and Importance of communication in Business Organisation ; Communication 
                        Models ; Parts and process; Principles of Business Communication  

UNIT II :-       COMMUNICATION THEORY  PART -II

                        Classification of Communication : Formal & Informal ; Internal operational and External Operational;
                        Personal, Inter-Personal Group ; Downward, Upward and Horizontal communication; Grapevine
                        Communication & information overload, One -way and  Two -way ; verbal and non -verbal communication ;
                        kinetics , Communication barriers proxemics , semiotics , phonetics, graphics, colour etc. 

UNIT III :-     COMMUNICATION THEORY PART -III

 Patterns of communication ; communication Networks and Designs , feed-forward and feedback; Barriers to communication ; Measures and solutions for effective communication . Conflict & Conflict Management , Communication in Negotiation, Role of IT in effective  Communication . Transactional Analysis. 

UNIT IV :-      APPLICATION OF COMMUNICATION PART I

 Business correspondence; Principles of letter writing ; structure and layout of Business letters ; Planning of letter writing ; Different Types of Business letters : Trade In-giving / Request letters; Response letters; Good -News letters; Bad News letter ; thank you letters ; Complaint letters & Adjustment letters: letters that grant Adjustments  and letters that refuse Adjustments ; Collection letters; remainders , inquiry  appeal and warning letters; sales letters : AIDA strategy ; Job Employment letters and Resume writing . E-mail and the changing landscape of business communication.

UNIT V :-       APPLICATION OF COMMUNICATION PART -II &  III

                        Business reports ; structure of reports ; Types of Business reports ;
                       steps in report writing ; writing style ; use of illustrations and writing the report . Interviewing, Public speaking ;
                      oral presentation ; Group discussions and participation in Business meetings /conferences . Corporate News

       

SUGGESTED READING :-  

1.      Lesikar , R.V. and J.D. Petitt , Jr. Business Communication : Theory and Application Homewood III ; Richard D. Irwin. 

2.      Michael, V.P. Communication and Research for management Himalaya Publishing House, Bombay.  

3.    Sharma , R.C & K. Mohan . Business Report writing and Correspondence (TMH)

 

MBA - 201 : ORGANIZATIONAL EFFECTIVENESS  AND  CHANGE 

UNIT I :-        THE PROCESS OF ORGANIZATIONS

                        Effectiveness and organizational Development, Organizational climate and culture

 UNIT II :-       THE GROUP
                        Conflict and Negotiation, Intergroup Relations 

UNIT III :-     ORGANIZATIONAL CHANGE

An overview of a concept of organizational change Forces for change, Managing planned change, what can change agents change, Resistance to change, Approaches to Managing organizational change-Lewin’s Three step Model and Action Research, Model, How to diagnose and predict of organizational change. 

UNIT  IV :-      THE ENVIRONMENT OF THE WORKPLACE:

                          Power and politics within orgnizations.  The process of Empowerment. 

UNIT V:-         ORGANIZATIONAL DYNAMICS

                          Creativity and Innovation, group Dynamics Business Ethics. 

 

SUGGESTED READINGS:

1.   Robbins, S.P. Organizational Behaviour, Eight ed.Prentice Hall of India, 1996.

2.   Luthans.F. Organizational Behaviour, Seventh Edi. Mc Graw Hill 1995 

3.   Khandwala, P.N. Organixation Design for Excellence, New Delhi, Tata McGraw Hill, 1992. 

4.   Sekaran Umer, Organizational Behaviour  

5.   Szilalgyi, A.D. and Wallace M.J. Organizational Behaviour and Performance 

6.   Davis, K. Human Behaviour at work 

7.   Prasad, L.M. Organization Theory and Behaviour   

MBA - 202 : MANAGEMENT SCIENCE 

UNIT I :-        Basic concepts of management Science , Transportation, transshipment and routing problems. 

UNIT II :-       Assignment models and Goal programming . 

UNIT III :-     Queuing theory for single and multiple  channels inventory management techniques . 

UNIT IV :-      Network concepts, Programme evaluation and  review techniques (PERT) and Critical Path method (CPM). 

UNIT V :-       Decision theory Game theory & Markovian decision process. 

 SUGGESTED READINGS:- 

1.                 Sang M. Lee. : Introduction to Management Science, The Dryden Press  

2.                 M.D. Vohra : Quantitative Techniques in Management Tata Mc Graw 

3.                 Hamdy A. Taha : Operations Research  , prentice Hall India 

4.                 James L. Riggs : Production Systems, Hohn Wiley & Sons. 

5.                 U.K. Srivastava & e.t. al : Quantitative Techniques for management decisions. New Age International Ltd. Publishers . 

MBA-203 : ECONOMIC ENVIRONMENT OF BUSINESS 

UNIT I :-        Micro And Macro Economics – Main Features, Variables and

Differences . Stock & Flows Variable-Concept of GDP, National Income. 

UNIT II :-       Measurement Technique of National Income :- Value Added Method Consumption Method,  Production &
                        Expenditures  Method , Problem of Measurements  with special reference to underdeveloped countries.

 

UNIT  III :-    IS-LM curve analysis- significance  role and the limitations . Monetary and Fiscal Policies - Objectives, and
                       Limitations. Interaction of Monetary and  fiscal Policies.          

UNIT IV :-      Theories of planning and planning models :- Classical Model , Keysian Model , Schumpeter 'Theory,
                         Harrod-Domar Model, Rostow's Growth Theory. 

UNIT V :-       Industrial & Financial Policy  Reforms, Debt Management , Foreign private investment , Intellectual Property Right, Protectionism   & Prospects of Economic Liberalization.

 

SUGGESTED READINGS :- 

(1)               Acklay Gardener  :-                              Macro Economic theory & Policy.

 

(2)               B.N. Ghosh & Rama Ghose :- Modern Macroeconomic  Theory & Policy

(3)               Dasgupta A.K. and Hagger A.J. :-        The Objective of Macro EconomicPolicy

(4)               Dillard D:-                                            The Economics of J.M.Keynes 

(5)               Ghosh B.N.:-                                        Economic Development & Planning , Delhi 1987

(6)               Glahe F.R. :-                                        macroeconomics 1977 

(7)               Taneja & Myer:-                                 Economics of Development and Planning.

 

MBA-203 : ECONOMIC ENVIRONMENT OF BUSINESS

 UNIT I  :         Micro and Macro Economics : main features, variables and differences, benefits & limitations Environment -
                         Internal & External Environment, Macro Environmental Forces, Emerging Indian Scenario, Social
                         Responsibility of business & Business ethics.  

UNIT II :        National Income: Concepts of Gross & Net, Domestic & National and at Market Prices & Factor Cost. Measurement of National Income - Consumption method, Production method, Expenditure method and Value added method. National Income Comparision over time, National Economic Welfare Feature of Indian Economy.  

UNIT III :       ISLM Curve Analysis; Inflation - nature, causes & control Unemployment and full employment Business
                        Cycle. 

UNIT IV :       Monetary Policy Fiscal Policy 

UNIT V :        International Trade & Exchange rate determination, Balance of payment & Balance of Trade.

 

SUGGESTED READINGS: 

1.      Francis Cherunilam  - Business Environment  

2.      K. K. Dewett & Adarsh   - Modern Economic Theory 

3.      H. C. Ahuja - Macro Economics  

4.      Dornbush & Fischer  - Macro Economics  

5.      Business Papers & Magazines  

MBA -204 : FINANCIAL MANAGEMENT 

UNIT- I :-       (A)Nature and scope of Financial Management. Objectives of corporate Financial Decisions.

(B)Long – term Investment Decisions and Capital Budgeting :

Techniques of Capital Budgeting. Risk Analysis in Capital Budgeting.

Capital Budgeting under the conditions of Capital rationing and inflationary conditions. Cost of Capital : Cost of debt, Cost of preference shares, Cost of equity, Weighted average cost of capital, Average and marginal cost of capital. 

UNIT   II :-     Working Capital Decisions – Working capital policy- Size of current assets and financing  of current assets.
                        Management of cash and near –cash assets . Management of Receivables. Management  of inventory .
                        Short-term Finances. 

UNIT  III  :-   (A)Financing Decisions: Capitalisation and capital structure.  Long –term finance – shares and debentures, loan .

(B)Dividend Policy – Relevance of Dividend Payment. Stability of

Dividend Payment . Forms of Dividend Payment. Dividend Policy in

Indian Corporate Sector. 

UNIT  IV :-     Financial analysis and Planning: Financial Statements, Financial Ratio Analysis. Break-even Analysis, Operating and Financial leverage.  

UNIT  V :-      Corporate Expansion and Corporate Failure :  Types of Merges & Acquisition . Factors behind Expansion . Determination of Consideration Value. Corporate Failure : Meaning , symptoms, Ways to handle failure . An Introduction to Recent Trends in Indian money and capital market

SUGGESTED READINGS:

1)      M.Y. Khan & P.K. Jain  : Financial Management : Text and Problems  

2)      I.M. Pandey :  Essential of Financial Management  

3)      I.M. Pandey : Financial Management  

4)      V.K. Bhalla : Financial Management & Policy 

5)      P. Chandra : Financial Management  

6)      M.Y. Khan : Financial Management
 

MBA-205 : OPERATION  MANAGEMENT

 

UNIT I :-        Nature and scope of production & operation management.  Difference between products & services.
                        Enterprise competitiveness and operation function (Cost, Quantity, Dependability & Flexibility )Introduction to
                        mathematical models. 

UNIT II :-       Facility Location, Locational Factors, Critical, Objective & Subjective criteria.  Multi-attribute Plant Location Model.  Types of manufacturing system and Plant Layout.  Process Layout, Product Layout & Combination Layout. 

UNIT III :-     Quality Control & Assurance, Kinds of Control.  Process control charts, X-R-chart, P-chart and C-chart.  Acceptance  Sampling.  Operating  Characteristic (OC) curve.  Work Measurement. 

UNIT IV :-      Aggregate Production/operation planning, Planning strategies, Pure and mixed strategy. Linear Decision Rule (DLR).  Production/operation Scheduling.  Criteria & Objective functions for scheduling.  Scheduling Procedures.  Shortest Processing Time Procedure.  Due Date Procedure, More Procedure & weighted shortest processing time procedure. 

UNIT  V :-      Inventory Planing and Control.  Basic inventory Model Economic Order Quantity(EOQ) & Basic assumptions.  Effect of quantity and price discount.  Multiple Product and Resource and Constraints.  Inventory Model with uncertain demand.   Single Period Model, Order quantity- Recorder Point Model.  Service Level Method to determine Q and ROP, ABC classification.    

 

SUGGESTED READINGS :-          

1)      Chary. S: Production and Operations Management . (TMH) New Delhi. 

2)      Buffa and Sarin :  Production and Operations Management , Wiley Eastern (India) Ltd. 

3)      J.L. Riggs :  Production and Operations Management  

4)      Tersine, R.J.:  Production and Operations Management, Concept structure and  

5)      Analysis.       North Holland, New York.

MBA - 206 : MANAGEMENT INFORMATION SYSTEM

UNIT I :-        Business in the Information Age - Pressures and Responses Introduction to Information System ; Evolution of information system ; concepts of information and data; extracting information from data ; meaning and role of information system; systems approach applied to information system. 

UNIT II :-       Types of Information system and Database  : Transaction processing system ; information reporting
                         system ; decision support system ; executive support system ; export system; introduction to database
                         concepts and database ; RDBMS, 

UNIT III :-     Building Information System :  Introduction ; data flow diagram ; traditional flowchart ; structured charts
                       ;design output for users; output design rules and selected examples ; output devices.  

UNIT IV :-      Approach to Information System Development  System life cycle approach ; and prototype approach.  

UNIT V :-       Telecommunication and Networking  : Telecommunication ; Modem ;network devices and facilities;
                         network architecture, standards and protocol; LAN ; WAN : End-user computing and development
                         management of information system . 

SUGGESTED READINGS : 

1.      Laudon & Laudon management information System. 

2.      Alter, S. - Information System 

3.      Turban Raner Potter - introduction to Information Technology 

4.      Kanter J.  Management Information System. 

5.      Kanter H. Management Oriented Information Systems. 

6.      Gordon, D . Olson B & Margrethe H  Management information System. 

7.      Dickson  et al . The  management Information System. 

8.      Burch & Grudnitski  Information System - Theory and Practice  John Wiley & Sons, New York 

9.      Tanenbaum , A.S. Computer networks Prentice Hall of India , New Delhi.

MBA - 207  MARKETING RESEARCH 

 

Unit  I  :-         Marketing Research : Definition and Frameworks :

Definition and scope of marketing research; marketing information system; research framework. Marketing Research Environment in India. Research Design & its types, Concept of causality.  

Unit  II  :-        Experimental Designs, and Scaling Techniques :

Experimentation & Experimental errors; statistical experimental design; concept of measurement in research.  scales of measurement; concept of  validity and reliability. 

Unit  III :-       Attitude Scales, Questionnaire Design,  Probability Sampling and

Sampling Distribution :

Attitude  Scales; composing  questionnaire;  probability sampling; sampling distribution; fundamentals of sample size  determination techniques; methods of sample size determination. 

Unit  IV :-       Data Analysis: Analysis of Differences:

A general frame-work for Analysis. General hypothesis – testing procedure; non-parametric statistics; Chi-square tests;Mann Whitney test; Kruskal Wallis test; Kolmogorov- Smirnov test; parametric statistics;Z-test and t-test; Z and t test for difference between 2 means; one way ANOVA; Two way  ANOVA. 

Unit  V :-         Data  Analysis: Measuring Associations:

                        Simple regression; Multiple regression; Correlation analysis. Contemporary Applications of Marketing
                        Research, Marketing Research on Internet.  

SUGGESTED READING: 

1.      Boyd, Westfall and Stasch  Marketing Research: Test and Cases, Richard D. Irwin, homewood, Illinois. 

2.      Levin, R.I., Rubin, D.S., Statistics for Management, Prentice-Hall, New Delhi. 

3.      Majumdar, R. Marketing Research: Text, Applications and Case Studies, Wiley Eastern Ltd., New Delhi. 

4.      Tull, D.S., Hawkins, D.I., Marketing Research: Measurement and Methods, Macmillan, New York.

5.      Marketing Research : Methodological Foundation : Gilbert A. Churchill.

6.      Marketing Research : Ronald S. Rubin & David J. Luck

7.      Marketing Research : Green Tull and Albaum 

MBA - 300 : BUSINESS POLICY AND  STRATEGIC MANAGEMENT 

 OBJECTIVE  

The main objective of this course is to develop the perspective for the overall management of the enterprise from the point of view of top management , keeping in view the opportunities and threats posed by the environment .

 

UNIT I :-        Introduction : Business Policy as a Field of Study , Nature and Scope of Strategic Management , Concept of Corporate Strategy and  Tactics, Concept of Synergy and its Relevance to Strategy, Strategic Decision Making , Strategic Management Process ; Corporate Mission, Purpose & Objectives ; Social Responsibilities of Business . Board of Directors Role of Functions . Top Management  - Role & Skill . 

UNIT II :-       swot Analysis : Environmental Analysis, Competitive Analysis, Internal Corporate Analysis. Strategic Alternatives : Stability , Expansion , Retrenchment, Combination Strategies . Diversification , Merger & Acquisition .  

UNIT III :-     Evaluation & Choice of Strategy : Factors affecting strategic choice . Tools and  techniques of Strategic Analysis . Impact Matrix , the Experience Curve , BCG Matrix , GEC Model , Strategic Profile of a Firm Competitive Advantage of GEC Model. 

UNIT IV:-       Implementing Strategic Plan : Process of Strategy Implementation , Resource Allocation , Organisation structures and Processes, and Behavioural Considerations. Strategy Evaluation and Reformulation . 

UNIT V :-       Corporate Policies in Production Management , Marketing Management , Financial  Management and Human Resource Management . Case Studies in Strategic  Management .

 RECOMMENDED TEXTS : 

1.      Ansoff, H. Igor : " Corporate Strategy :, Penguin . 

2.      McCarthy , Minichiello & Curranusiness : " Policies and Strategies , Concepts and Reading ", Richard Irwin .

RECOMMENDED READINGS : 

1.   Kenneth A " Andrews Concept of Corporate Strategy ".  

2.   Bonge and Colemen : " Concepts of Corporate Strategy ". 

3.      Newman and Logan Strategy : " Policies and Central Management ", South Western  

4.      Jauch and Glueck : " Business Policy and Strategic Management ", McGraw Hill. 

5.      Azhar Kazmi : " Business Policy ", Tata McGraw Hill , New Delhi.           

 

MBA - 301 : ADVERTISING AND COMMUNICATION MANAGEMENT  

 OBJECTIVES 

The aim of the paper is to acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising programme. 

 

                        Advertising’s  Role in Marketing Process; Legal Ethical and Social Aspects of Advertising Process of
                       Communication – Wilbur Schramm’s Model , Two Step Flow of Communication. 

UNIT II :-       DEVELOPING  ADVERTISING STRATEGIES

Theory of Cognitive Dissonance and Clues for Advertising Strategies : Stimulation of Primary and Selective Demand- Objective Setting and Market Positioning  

UNIT III :-     BUILDING AN ADVERTISING PROGRAMME .

Dagmar  Approach – Determination of Target Audience ; Building of Advertising Programme – Message, Headlines, Copy, Logo ,Illustration , Appeal, Layout; Campaign Planning ; Media Planning ; Budgeting

 

UNIT IV :-      SELECTING AN ADVERTISING PROGRAMME

Evaluation – Rational of Testing Opinion and Aptitude Tests, Recognition , Recall , Experimental  Designs 

UNIT V :-       ADVERTISING ORGANISATION SELECTION .

Advertising  Organisation – Selection Compensation and Appraisal of an Agency ; Electronic Media Buying . Future of Advertising in India. 

 

SUGGESTED READINGS :

1.                  Aaker, Devid A etc. Advertising Management , 4^th ed. New Delhi , Prentice Hall of India , 1985. 

2.                  Beleh, George E and Beleh , Michael A. Introduction to Advertising and Promotion . 3^rd ed. Chicago , Irwin ,1995. 

3.                  Borden, William H. Advertising . New york , John Wiley , 1981. 

4.                  Hard, Norman. The  Practice of Advertising . Oxford , Butterworth Heinemann , 1995 .

5.                  Kleppner ,Otto. Advertising Procedure . Englewood Cliffs, New Jersey, Prentice Hall Infc, 1986. 

6.                  Ogilvy, David . Ogilvy on Adversiting London , Longman , 1983. 

7.                  Russel , Thomas and Verrill, Glann. Klepper’s Advertising Procedure . Englewood  Cliffs , New Jersey., prentice Hall- Inc., 1986. 

8.                  Sandage C H and Fryburger . Advertising Theory and Practice . Homewood Illinois, Richard D. Irwin, 1987. 

9.                  Sengupta , Subroto. Brand Positioning Strategies for Competitive Advantages. New Delhi, Tata McGraw Hill , 1990. 

10.              Philinp Kotler : Marketing Management ,PHI, New Delhi . 

 

MBA - 302  : SALES AND DISTRIBUTION MANAGEMENT 

 

UNIT I :-        SALES AND DISTRIBUTION STRATEGY : AN OVERVIEW 

Marketing, sales and distribution linkage; What is Selling?, Sales men-ship: its relation ship with sales management & personal selling ; myths about selling , characteristics of sales job; Conceptual model of " Sales person- buyer ", Dyadic  relationship ; selling theories; formulation of personal selling strategies.

 

UNIT  II :-      SELLING PROCESS AND SALES ORGANIZATION :

                        Prospecting ; pre-approach and call  planning ; approach  and  presentation; objection handling  and sales
                       close. Purpose of  sales organization ,setting up a sales organization, Basic types of Sales organizational
                       Structure.  

UNIT III :-     SALES FORCE MANAGEMENT AND CONTROL

Recruitment and selection of sales force; sales force training : objectives and techniques ; Basic issues Sales Force Compensation , Sales territories : Concept , reason for establishing territories, revising Routing & Scheduling Sales personnel.  Sales Quotas : types of quotas & their administration. Performance appraisal and equation  

UNIT IV :-      MARKETING CHANNEL AND DESIGN

Designing channel system; wholesaling ; retailing ; channel conflict and resolution; sales display and channel for services. 

UNIT V :-       PHYSICAL DISTRIBUTION STRUCTURE AND CHANNEL

Warehousing ; transportation ; inventory management ; logistic communication ; distribution cost control. Supply Chain management , Role of Information technology in Channel management.

 

SUGGESTED READINGS : 

1.                  Still, Cundiff and Govoni ; Sales Management , prentice Hall India, New Delhi. 

2.                  Johnson and others : Sales Management , McGraw Hill 

3.                  Ressel and others : Selling , McGraw Hill 

4.                  Futrell and Stanton: Management of Salesforce, Richard D. Irwin, Homewood, 

5.                  Illinols 

6.                  Stern & Al-Ansary: Marketing Channels, prentice Hall India , New Delhi. 

7.                  Bower, Sox and others: Management in Marketing Channel , McGraw Hill 

8.                  Philip Kotler: Marketing Management , Prentice Hall India, New Delhi.

 

MBA - 304 : INTERNATIONAL MARKETING 

UNIT  I :-       INTERNATIONAL MARKET ENVIRONMENT

¨      International Marketing : Conceptual Aspects

¨      Economic Environment

¨      Socio - Cultural Environment

¨      Political Environment

 

UNIT II :-       PLANNING FOR INTERNATIONAL MARKETING

¨      International Marketing Planning

¨      International Marketing Research and Information System

¨      Global Segmentation, Training and Positioning

¨      International Market Analysis & Foreign Market Entry Strategies

 

UNIT III :-     PRODUCT AND PRICING STRATEGIES

¨      Product Planning

¨      Branding and Packaging Decisions

¨      Pricing Strategies

¨      Terms of Sale and Payment

 

UNIT  IV :-     DISTRIBUTION AND PROMOTION STRATEGIES

¨      Channels of Distribution

¨      Physical Distribution

¨      Advertising

¨      Personal Selling, Publicity and Sales Promotions

 

UNIT V :-       RECENT DEVELOPMENTS, CO-ORDINATION AND CONTROL

¨            Emerging Markets and Market Behaviour

¨            Planning , Organization and Control of International Marketing

¨            The future of International Marketing

 

SUGGESTED BOOKS : 

1.      Onkvisit , Sak and Shaw, J. J. International Marketing : Analysis and Strategy, PHI , New Delhi. ( Latest Edition )  

2.      Keegan , Warren, Global Marketing Management, Englewood Cliffs, Prentice- Hall Inc., New Jersey, also by PHI, New Delhi.( Latest Edition ) 

3.      Terpstra, Vern and Sarthy R. International Marketing , Dryden  Press, Orlando ( Latest Edition ) 

4.      Philip R. Cateora, International Marketing, IRWIN, Chicago ( Latest Edition ) 

5.      Varsheny and Bhattacharya , International Marketing Management , Sultan Chand & Sons, New Delhi. ( Latest Edition )

 

MBA - 306  : STRATEGIC BRANDS  MANAGEMENT 

UNIT  I :-        Understanding Brand Equity

                        What is Brand ; what can be branded ; why do brands matter Concept of brand equity ; Sources and Benefits
                        of brand equity Brand Knowledge Structures - Brand Awareness, Brand Image; Determining Desired  Brand
                        Knowledge Structures. 

UNIT  II :-      Building Brand Equity

                        Choosing Brand Elements ; Criteria for choice ; brand element options and tactics   Designing Marketing
                        Programs- Product , Pricing, Channels strategy Integrating Marketing Programs - Communications Options ;
                        Integrating Programs Leveraging Secondary Brand Associations. 

UNIT III :-     Measuring Brand Equity

                        Measuring Sources of Brand Equity ; Research - Qualitative and Quantitative Measuring Outcomes of Brand
                        Equity - Comparative and Holistic Methods Brand Equity Measurement Systems - Brand Audits, Brand
                        Tracking Studies , Establishing a Brand Equity Management System. 

UNIT IV  :-     Managing Brand Equity : Brand Extensions

                        Branding Strategies - Brand Product Matrix, Brand Hierarchy , Designing a Branding Strategy Brand
                        Extensions - Advantages / Disadvantages , Evaluating Extensions and  Opportunities. 

UNIT V  :-      Managing Brand Equity : Over Time & Geography

                        Managing Brands over Time - Reinforcing and Revitalizing Brands , Brand Portfolio Managing Brands over
                       Geographical Boundaries, Cultures and Market Segments -  Global     

MBA - 313  : INTERNATIONAL FINANCIAL MANAGEMENT 

UNIT I :-        International Financial and Monetary Environment :

Balance of Payments – Structure and Adjustment . Developments in the International Monetary System . Exchange Rate Mechanism - Quotation , Determination , Theories of  Exchange Rate Behaviour

 UNIT II :-       Foreign Exchange Market :

Spot and forward Market . Market for currency futures . Market for  currency `  options . Measurement and
            Management of Exchange Rate Risk . 

UNIT  III  :-   Investment Decisions of multilateral corporations :

Theories of Foreign Direct Investment . Modes of Foreign Direct Investment .International Capital Budgeting . Measurement and Management of Political Risk , International Portfolio Investment . 

UNIT  IV :-     Financing  Decisions of MNCs  :

Overview of International Financial Market . International Development Banking . International Banks . International Securities Market . Financial Swaps . Interest  Rate Risk Management . 

UNIT  V :-      International Working Capital Management :

Working capital Policy . Management of Cash and other Current Assets. Foreign Trade Financing. Transfer Pricing .

 

BOOKS FOR REFERENCES :  

1.                  A. Shapiro , Multinational Financial Management , Prentice Hall. 

2.                  A. Buckley  , International Financial Management , Prentice Hall. 

3.                  Yadav and Jain  , International Finance,  Macmillan .  

4.                  J. Madura  ,      International Financial Management , Westview Press. 

5.                  Kim & Kim   ,  International Financial Management  . Kolb Publications . 

MBA-315  : CREATING VALUE THROUGH CORPORATE RESTRUCTURING 

UNIT I  :-       Mergers, Acquisitions and Restructuring - An Overview   :  Forms of Corporate Restructuring - Corporate Control - Historical Perspective of Mergers - Rationale for the Existence  of the Firm - Forms of Organization - Organization Behavior - Extensions and Conclusions. Strategy , Diversification and Mergers : Basic Steps in Strategic Planning - Diversity in Strategic Planning - Diversity in Strategic Planning Process - Strategy Formulation  Approaches and their Evaluation - BCG - Porter - Adaptive Process - Formulation of a Competitive Strategy - Diversification Strategy. Types and Characteristics of a Merger : Economic Rationale for Major Types of Mergers - A Framework for Analysis of Mergers - a Framework for Analysis of Mergers - Horizontal and Related Mergers and Managerial Synergy - Pure conglomerate Merger and Financial Synergy - Merger types and the Role of Industry Life Cycle . 

UNIT II :-       A Famework for Corporate Finance : Theory of the Firm and Corporate Finance -Capital Structure Theories - Divided Policy Theories - Dividend Policy Theories - Investment , Dividends and Taxes - Financial Position Trends - The Market Impact of New Financing . The  Financial Methodology of Valuation : Valuation Principles - Capital Budgeting Decisions - Cash Flows - Definition and Measurement - Basis for Firm Valuation : Capital Budgeting and the Free Cash Flow - Dividend Growth Valuation Model - Valuation Models - Alternate Measures of the Investment Rate - Calculation of Cost of Capital - Sensitivity Analysis.  Mergers and Divestitures : Theories of Mergers and Tender Offers - Theories of Efficiency - Information and Signaling - Agency Problems and Managerialism  - Free Cash Flow Hypothesis - Market Power - Tax Considerations . 

UNIT III :-     Self Off and Divestitures : Definition , Financial Effects and Analysis - Spin Off - Equity Carve Outs - Self off Gains : Explanation and Rationale - Divestiture Motives - Voluntary Liquidations and Takeover Bust -ups - Empirical Tests of Alternate Theories of  Merger - Unsuccessful Takeover - Timing of Merger Activity - Mergers and the Macro-economy - Tests of the Merger Wave Hypothesis - Aggregate Conglomerate Activity :  A Model - Other Timing Related Phenomena . Deal Structuring : Tax Planning Options - Payment and Leverage Methods - Effects of Methods of Payment - Theories of the Influence of Method of Payment on Abnormal Returns - Junk Bonds :  Its Role - Post Merger Financial Leverage . Restructuring : Joint Ventures : JVs in Business Strategy , Rationale Tests of the Role of JVs - ESOPs and MLPs : Nature and History , Usage , Analysis and Evidence - Going Private and Leveraged  

Buy-out : Economic and Financial Factors , Elements of an LBO Operation, Conditions and Circumstances of Going - Private Buy - outs, Empirical Results on  Going - Private - LBO and Post Buy out Equity Value - Internal Mergers and Restructuring : Reasons and Empirical Evidence for  International M & As.  

UNIT IV :-      Corporate Control : Share Repurchase and Exchanges : Nature of Cash Share Repurchase , Basic Stock Repurchase Model , Theories Behind Share Repurchases , Exchange Offers - Mechanisms Underlying Corporate Control : Internal and External Control Mechanism , Managerial Ownership and Corporate Performance, Voting Rights and value of control, Dual - Class Re-capitalizations, Proxy Contests - Takeover Defenses : Financial Defensive Measures , Coercive Offers and Defense Anti- Takeover Amendments, Poison Pill Defense , Targeted Share Repurchase and  Standstill Agreements , Strategic Reactions by Targets.  Regulatory Environment and Public Policy : Regulation of Securities and  Trading and Takeovers - Evaluation of Arbitrage and Insider Trading , Risk Arbitrage , Theory of insider Trading , Insider Trading and at International Level, Public Policy - Antitrust Laws,  The Structural Theory Us Dynamic Competition, Application of the Structural Theory in Merges Cases , The Recent Developments and their implications . 

UNIT  V:-       Managerial Strategies : Review of Theories and Case Studies of M& A Activity - Management Guides for M& A Activity : Mergers and Diversification in a Strategic Long-range Planning Framework , Rules for Successful Mergers, Value - Based Planning , Merger Analysis in a Value -Based Planning , Merger Analysis in a Value Creation Framework - Models of Takeover Process - Numerical Examples of Formal Models : SV Model, HT Model , Jegadeesh and Chowdry, Fishman .  Strategic Cost Management : Traditional cost Accounting vs. Strategic Cost Management , ABC Costing - Value Chain Analysis - Cost Driver Analysis, Cross Subsidization of Products - Implications for Corporate Strategy , Life Cycle Costing , Target Costing   

 

SUGGESTED READING:- 

1.      Mergers Restructuring and Corporate Control  - J. Fred Westron , Kwong Shung & Susan E Hoag- PHI  

2.      Doing Deals - Investment Banks at work  - Robert G Eccles  & Dwights  B. Crane -   ( HBS)  

 MBA - 317 : CAPITAL MARKETS  

UNIT  I :-       Capital Market –evolution , need for regulatory mechanism, establishment of SEBI  ;  SEBI Act / Rules and
                        Regulations Role of Intermediaries in the Capital Market. 

UNIT II :-       Primary / Secondary  markets, stock exchanges, National Stock Exchange /OTCEL etc ; Merchant Banking –role and functions  ; Project Appraisal and Financial Structuring. 

UNIT III :-     Capital Issues –equity and debt instruments , pricing, credit rating of debt instruments,  insider  trading  ;
                        Management  of  pre- issue  and post –issue activities including issue of prospectus / offer documents  ; Rights
                         issue, bonus issue , private placements. 

UNIT IV :-      Study of end discussion  on sample offer documents  ; Merger and Acquisition, Takeover  Code ; Loan syndications, Euro Issues , ECBs GDRs etc. 

UNIT V :-       Portfolio Management  ; Mutual funds, venture capital and fatoring  ;Depository System ; Derivative  Trading
                        Buyback  of shares .  

SUGGESTED READING : 

1.                  Manual of Merchant Banking , Dr. J.C. Verma 

2.                  Bharat’s Compendium on  SEBI, Capital Issues and Listing 

3.                  Nabhi’s Manual for Capital Issues , SEBI and Mutual Funds , Nabhi Publicaitons 

4.                  Capital Market Management  VA Avadhani  

5.                  Capital markets, Listing and Merchant Banking – Mr. Dhankhar

 

MBA - 323  : DATA BASE  AND INFORMATION MANAGEMENT SYSTEMS 

UNIT I  :-       Data Base Concepts :

What is Database ? Need of Database, Function of the Database ; Types Database ; Relational Database Management System,  Relational Model - Key Concept ; Integrity Constraints ; Foreign Key. 

UNIT II  :-      Database Development Process, Database Modeling & Database Design.

Information Engineering Methodology, Planning, Analysis , Design and Implementation , E- R. Model, Attributes, Relationship, Logical database design , Normalization , First form, Second Normal Form , Third Normal form, Translating E-R Diagram to Relations. Physical Database Design.  

UNIT III :-     Relational Algebra & SQL Relational database commands.

Data-types, create table, Drop Table, Alter Table, Insert Into, Delete From, Update, General Query Syntax ( Select ), Create View , Drop View , Set Operators - Union, Intersect, Minus, Functions, Group Functions , Join  

UNIT IV :-      Data Administration, Client / Server and Distributed Databases

Data administration functions, Data administration tools - Repositories, CASE Tools, Concurrency Control, Database Security , Database Recovery. Client / Server Architecture, Functions of Client / Server, Advantages, Issues. Distributed Databases, Objectives, Distributed DBMS, Location transparency, Replication Transparency, Failure transparency, Commit protocol, Concurrency transparency  

UNIT- V :-      Database Applications

Financial Systems, Marketing System, foreign Trade, Inventory Information systems. 

 

Suggested Readings : 

1.                  Modern Database Management 4^th Edition - Mcfadden 

2.                  Database Systems - Design Implantation and Management - Rob & Coronal 

3.                  Database Systems  - Elmsari, Nawathe 

4.                  Database Systems - C. J. Date 

MBA - 324 : DATA COMMUNICATION & NETWORK 

UNIT I :-        Introduction to Data Communications : OSI Reference Model , Multiplexing Basics ,  Flow Control Basics , Error Checking Basics ; LAN  Implementations, Protocols & OSI , Media- Access Methods , Transmission Methods , Topologies , Ethernet / IEEE 802.3 , Token Ring / IEEE 802.5 , FDDI  

UNIT II :-       Internetworking Devices :- Repeaters , Bridges , Routers , Gateways , Switches  ; WAN :- Technologies and OSI Model , Point to Point Link , Circuit Switching , Packet Switching , Virtual Circuits , Dialup Services , WAN Devices 

UNIT III :-     Integrated Services Digital Network (ISDN) :- Background , Components , Services , ISDN - Layer Example , B-ISDN  

UNIT IV :-      WAP, Blue-tooth, Wireless Massaging Application; TCP/ IP :- OSI layer and TCP / IP Suite ,Suite of protocols , Understanding Addressing ,IP Addressing Scheme , Subnetting and Subnet Mask  ; Network Management :- Background , SNMP ( Basic Components , Basic Commands , MIB, Version 1&2 , Security , Interoperability , RMON ( Background, Groups )  ; Structured Cabling System :- Background , Business Drivers , ANSI /EIA /TIA 568 -A Standard :- Subsystems , Topology , Media Types -UTP, STP, Optical Fiber, Electrical Performance , Installation Practices , Advantages .  

UNIT V :-       Asynchronous Transfer Mode (ATM)  :- Background  , ATM ( Cell Basic Format , Devices , Network Interfaces, Cell Header Format , Services, Virtual Connections , Switching Operation , Reference Model , Addressing , Quality of Service ( QoS) , Signaling & Connection Establishment , Connection Management Messages ) , LAN Emulation (LANE :- Protocol Architecture , Components , Connection Types , Operation  ) ; Security Technologies  :- Background , Security Issues , Attack Methods, Three Types of Networks, Perimeter Networks , Developing Security Design , Case Studies               

 MBA - 325 : INTERNET & INTRANET MANAGEMENT    TECHNOLOGY MANAGEMENT 

UNIT  I :-       An Introduction to Internet : A historical perspective , Intranet a Conceptual Frame work , Internet and organizational effectiveness ; Internet & MIS, Intranet verses Traditional Group-ware. 

UNIT II :-       Internetworking , OSI & Internet Working , Network . Protocols , Internet working  Models ; Dial Connection ; Proxy Server Connection, Computers & Internet, 

UNIT III :-     Internet Address, Capabilities of Internet  ; Communication Capabilities , retrieval  capabilities , Browsing the
                       world wide web , Browser Software,   WWW'S URL Address, Internet Information . 

UNIT IV:-       An Introduction to Internet Programming (JAVA ,ASP ,CGI ,PERL ,VB Script , Activex , SGML , HTML ,XML ) , Concept of front end and back end , A mini Project in HTML , MS Front Page . 

UNIT V :-       Application of Internet in Business , Usage of Internet Facility , Emerging Trends , E-Commerce, ISP , Medical Transcription , Information espionage , Information Highway Hackers , Ways to protect information from espionage .    

MBA - 328  : ELECTRONIC  COMMERCE 

UNIT I :-        BASICS OF E- COMMERCE

Basics of Internet and networking  ; Presenting Important Terms  ; Network Economics ; Commerce Paradigm ; Interactions  ; Transactions ; Introduction to Money / Payment System  ; Economics Of Information  ; Business Process ( An Overview ) 

UNIT II :-       UNDERSTANDING E-COMMERCE

                        Types of E- Commerce ;  Details of Each  ; Payment Systems  ; Trust onNet ;  Privacy on Net Reliability on
                        Net  ; Security on Net  ; Marketing on Net  - Consumer Behavior , Advertising on Net , Retailing  ,
                        Distribution on Net , Branding on Net ; Segmentation on Net,  Sales promotion on Net PLC on Net  ;
                        Managing Competition ; Facilitators  

UNIT III :-     E-COMMERCE APPLICATIONS 

Portals ; Extra-nets  ; Banking ; New Intermediaries ; Auctions and Reverse Auctions ; Supply Chain Management  

UNIT IV :-      IMPLEMENTING E-COMMERCE

                        Developing Business Plan ; Visualizing E-Commerce Site ; Tools of E- Commerce  Building ; Outsourcing
                        Development  ; Process of Handling E-Commerce Site Building  ; Managing Costs ; Selling the Concept
                        Internally  

UNIT V :-       FUTURES OF E-COMMERCE

                        Cyber-laws  ; Nation State in New Millennium  ; Entrepreneurial Opportunities ; Embedded E- Commerce   

                        MBA - 341 :  MANAGEMENT OF  INDUSTRIAL  RELATIONS

 

UNIT I  :-       PERSONNEL MANAGEMENT - OBJECTIVE AND SIGNIFICANCE  :-

Organization of personnel management  ; Functions of Personnel Management-Managerial Functions and operative functions ; Role of personnel management in an organization  ; Qualities of personnel manager

 

UNIT II :-       INDUSTRIAL RELATIONS AND INDUSTRIAL DISPUTES ACT, 1947

                        Concept, Scope and significance  ; Industrial disputes and individual disputes , Settlement of industrial disputes
                     - works committee, Grievance   settlement ,  Authority , conciliation , Court of Enquiry  , Voluntary  Arbitration
                     , Labour Court , Tribunal and National Tribunal ;  Strikes and lock-outs ; Lay- off and  retrenchment Workers'
                       Participation in management  

UNIT III :-     TRADE UNIONS, COLLECTIVE BARGAINING AND UNFAIR LABOUR PRACTICES AND THE  TRADE  UNIONS ACT, 1926

Trade union movement ; Registration of Trade unions ; Members, office-bearers and outsiders in Trade Union
            Trade union funds ; Rights ,liabilities and Immunities of Trade Union  ; Collective  bargaining  ; unfair labour
            Practices & victimization . 

UNIT IV :-      MANAGEMENT'S POWER TO DISMISS WORKERS AND THE  INDUSTRIAL  EMPLOYMENT  ( STANDING ) ORDER ACT , 1946

                       Regulation of management 's power to dismiss workers  ; Industrial   Employment( Standing Orders ) Act, 1946 ; Scope & coverage of the Act ;.Concept and nature of standing orders  ; certification process ; Modification and Temporary application of Model standing orders  ;  Interpretation of standing orders  

UNIT V :-       REGULATION OF WAGES AND THE FACTORIES ACT, 1948 

Regulation of Factories under the Factories Act, 1948  ; Wage Policy  Wage concept  Living wage ,  fair wage , minimum wage,  need based minimum Wage ; Responsibility for payment of wages and Delay and deduction of wages under the  Payment of Wages Act, 1936 ; Recovery of wages under the  Payment of Wages Act, 1936  ; Bonus under the Payment of Bonus Act , 1965, Fixation and Revision of Minimum Wage and disposal of claims under the Minimum Wages Act, 1948 

SUGGESTED READINGS  

1.      S.C. Srivastava  :-  Industrial Relations and Labour Laws , Vikas Publishing House, New Delhi  

2.      S.C. Srivastava  :-  Labour Law in factories , Mines, Plantations , Transport, Shops and 

3.      other industrial  establishments , PHI , New Delhi.

4.      R.D. Davar  :-  Personnel Management and Industrial Relation , Vikas Publishing House , New Delhi 

5.      Dr. P.C. Tripathi , Personnel Management , Sultan Chand & Son , Delhi 

6.      Dale Yoder  :-  Personnel Management & Industrial Relations , PHI , New Delhi.  

  

MBA - 342  : MANPOWER DEVELOPMENT 

UNIT I  :-       Organisation Vision  , Organisation Value  , Mission Statement , Corporate Plan , Organisation Change.  

UNIT II  :-      Performance Management  :- Performance Appraisal , Career Planning , Succession Planning   

UNIT  III :-    Training :- Induction , Attitude  , Training  & Training methods   

UNIT  IV :-     Other Initiatives :- Team Building , Managerial Grid , Empowerment  , Transaction  Analysis  , Total Quality Management   

UNIT V :-       Organisation Development  , Case Study , Presentation   &  Project Work  

 

MBA -343 : HUMAN RESOURCE  DEVELOPMENT ; STRATEGIES AND SYSTEMS 

UNIT  1 :-       Introduction of the Course ; What is Management ? ; Its approaches to H.R.M. and its interaction with organization .H.R.M. functions : Managerial and operative functions 

UNIT II :-       Line functions ; Staff  functions, H.R.M. is the nervous system of the organization Its  different action with the different classes of organization ; importance and Scope of  H. R. M. 

UNIT III  :-    Quality of Work life Strategies, System  model of organization and H.R. process Towards  performance Work Behaviour of People and the various factors influencing work behaviour , Job analysis, Satisfaction , Manpower attitudes .   

UNIT  IV  :-    Decision making process and strategies of H.R.M ,   HR Planning : Objective and process of Manpower Planning ; Different strategies for manpower planning , System , Model of manpower Planning , Recruitment & selection, Training and Development , Leadership.    

UNIT V  :-      Motivation, Communication , Coping with conflict resolution process, Common H.R. problems in organization , and the process for rectification , Participative  Management .  

 

SUGGESTED READINGS : 

1.      Arnold H.J. and Fieldman. D.C. Organizational Behaviour . McGrow Hill New York 1986. 

2.      Business Today Anniversary Issue on Managing People  

3.      Cascio W.F. Managing Human Resources : productivity , quality of work Life Profits. McGrow Hill New York 1995 

4.      Dessler G. Personnel Management . Reston Publishing Company. Reston VA 1984. 

5.      Monappa A. And Saiydain . M.S. Personnel Management ; Tata McGrow Hill. New Delhi 1979  

6.      Venkata Ratnam C.S., and Srivastava .B.K. Personnel Management and Human Resource . Tata McGraw Hill , New Delhi 1991 

7.      Fomburn C., Techy. N.M. and Devanna M.A. Strategies Human Resource Management .Wiley  New Delhi. 1984 

8.      Parikh  U. and Rao T.V. , Designing and Managing Human Resource Management , Wiley New Delhi 1984 

9.      C.B. Gupta - Human Resource Management . Sultan Chand & Sons 1997.

 

MBA - 345 : MANAGING INTERPERSONAL AND GROUP PROCESSES

 

UNIT I :-        MANAGERIAL PROCESS           

Nature of Management , functions of managers , leadership and managerial effectiveness,  Managerial conflict .

 UNIT II :-       INTERPERSONAL PROCESS

Interpersonal communication, Interpersonal  feed back , Interpersonal behaviour and influence relationships, Interpersonal style. 

UNIT III  :-    GROUP PROCESS

An overview of group formation, Group development and effectiveness, formal and informal groups, reasons for  formation of groups, theories of group , group behaviour . 

UNIT IV :-      GROUP DYNAMICS

Managing group and inter-group  dynamics , group cohesiveness, Managerial roles in group decision making process. 

UNIT V:-          HUMAN RESOURCE PROCESS

Team development and team functioning , Human resource policies and practices . 

SUGGESTED READINGS  :- 

1.      Pareek, U. Rao, T.V. and Pertonjee , D.M. . Behavioural Processes in Organizations New Delhi, Oxford and IBH, 1996. 

2.      IGNOU study Material ( MS 21- Group and Inter- group Process IGNOU , New Delhi. 

3.      Mainiero, L.A. and Tramley, C.L. , Developing Managerial Skills in organizational  

4.      Behaviour , 2^nd ed. New Delhi, Prentice Hall of India, 1999  

5.      Single , B.P. and Chhabra, T.N. organization Theory and Behaviour , 2^nd ed. 1998. 

6.      Raobbins , S.P. , Organizational Behaviour , 8^th ed. New Delhi, Prentice Hall of India 1998. 

7.      Tosi, H. Rizzo, J . and Carroll, organizational Behaviour , 1^st ed. 1998. 

8.      Joekelloy , Rechard D- Irwin , Organizational Behaviours .

 

MBA- 355 : ENTREPRENEURIAL DEVELOPMENT  & NEW  ENTERPRISE DEVELOPMENT

UNIT 1 :-        ENTREPRENEURSHIP BASICS

                        Economic  Development  and  Entrepreneurship Concept  ; Classification  of  Entrepreneurs ;  Nature  and
                        Importance  of  Entrepreneurs ;  Entrepreneurial Skills  : Success  Stories ; Entrepreneurial  Environment  ;
                        Growth  of Entrepreneurs including Women entrepreneurs ; presentations by individuals   

UNIT II :-       IDENTIFICATION OF PROJECTS

                        Vision ; SWOT Analysis ;  Identifying projects ; Environmental   Scanning , Generation and Screening of
                        Project Ideas ; Preparing project profiles ; Case Study / Exercise ; One  Project  Idea  per person ;
                        Presentation   individually . 

UNIT III :-     POLICIES AND FRAMEWORK FOR DEVELOPING ENTREPRENEURSHIP

                        Institutional  Infrastructure ;  Reservation  of  SSI  units ; Govt.,  facilities and incentives ; Financial assistance
                        and role of banks, financial institutions SIDBI, SFC's etc.-  Term  loan , Working  Capital , Equity  Funding,
                        venture  capital. ; Forms of an enterprise ; Starting a New Venture . 

UNIT IV :-      FEASIBILITY STUDIES

Assessing  market  feasibility ; Market  and  Demand  Analysis ; Case  study  on Market  Feasibility ; Technical  Analysis ; Technical  feasibility ; Case  study on Technical  feasibility ; Financial Analysis; Cost  of  Project , Means  of  Finance, Cost of Production ; Working Capital ; Profitability Projections ; Cash Flow and Balance Sheet ; Break Even , Pay Back , Internal Rate of Return , ROI ;  Ratios ; Case study on Financial Analysis 

UNIT V :-       PROJECT MANAGEMENT AND IMPLEMENTATION

Project  Design  and Network Analysis    (PERT/CPM) ;  Project  Implementation  Schedule ;  Work  Breakdown structure ;  Crashing  of  activities  , working   out     optimal cost ; Project organisation ; Exercises on Network , Gantt Chart, Critical Path , Project completion time . 

REFERENCES  :  

1.      Dynamics of Entrepreneurial Development and Management , By Vasant Desai, Himalaya Publishing House 

2.      Projects - Planning , Analysis, Selection , Implementation and Review by Prasanna Chandra , Tata McGraw Hill Publishing Company Ltd.